July 19, 2022
Megan Grady

How To Brand Your Agency: Strategies to Take Your Agency from Good to Great!

Why Branding Is Important

Branding is the process of creating a unique identity for your company. With a strong brand, you can attract customers and employees easier, as well as partner with other agencies to create more efficient and profitable projects. With a brand, your agency will have a distinct reputation that rises above the noise of your industry. Branding brings structure to your agency’s marketing efforts, making it easier to share your story with potential customers. By creating a consistent image, you can build trust with clients and make it easier to acquire new customers. Your brand can also help you retain clients, giving them a reason to continue working with you. A brand is also an opportunity for you to showcase your agency’s culture and values. This can help you attract employees who are excited about your company and its mission.


By the Numbers: Why Branding is so Important for Agencies

There are many reasons why you should brand your agency. Here are a few: - 41% of consumers say they would recommend a brand based on its visual identity. - 79% of consumers say they trust a brand more after learning about its mission and values. - In B2B, a visually appealing brand can increase conversion rates by up to 50%. - An unbranded company has a 48% lower chance of attracting new customers. - An unbranded company has a 41% lower chance of retaining existing customers. - An unbranded company has a 33% lower chance of securing new clients. And an unbranded company has a 23% lower chance of netting new clients that are willing to pay higher prices. - An unbranded company has a 21% lower chance of engaging employees. And an unbranded company has a 10% lower chance of retaining employees.


How to Brand Your Agency

First, you’ll need to understand what branding is and how it works. Branding is the process of creating a lasting impression in your target market’s mind. A brand’s identity includes more than its name and logo, however. It includes all aspects of your company’s visual and verbal identity, too. Branding is about more than creating an image for your agency. It’s also about creating an experience for your clients. Your brand is how your clients will perceive and remember you. Branding is more than a logo. It also includes things like your company’s mission, vision, and values. It also includes things like who your target customers are and how you hope to serve them. A strong brand also includes your agency’s culture.


Create your agency’s mission statement

A mission statement is the core of your brand. It answers the question of “Why are we in business?” before it ever gets asked. Your mission statement should be one sentence, and it should be easy to understand and remember. Your mission statement is the foundation of your brand. It reflects your values and guides all of your marketing efforts and business decisions. Your mission statement can be as long or short as you like. It can be a single sentence or several sentences. You might find inspiration in a famous quote or story. You might want to write your own words. Whatever you choose, your agency’s mission statement should reflect who you are and what you want to achieve. It should guide the decisions you make and the way you do business.


Develop a strong brand voice and tone

A brand voice is the way you communicate with your clients. It’s the personality you bring to the table. A brand voice is one of the first things clients will notice about your company. It is what they will hear when you talk to them. It is what they will see when you write them an email or post to your social media channels. A brand voice uses words and phrases to create an image and evoke a certain feeling in your customers. Your brand voice should help your clients to trust and understand your company more. It should be consistent across your website and all social media channels. It should reflect your mission and values and guide your customers’ experience with your company. Your brand voice should be friendly and approachable. It should be easy to understand and trustworthy. It should be authentic and consistent.


Establish visual branding with an ID guide and color palette

Once you’ve created a strong brand voice and tone, it’s time to consider your visual branding. Your visual branding is the first thing clients will see when they visit your website or step into your office. It’s what they’ll see when they see your marketing material, too. A strong visual branding strategy will make your company stand out and feel authentic and trustworthy. If you’ve chosen a logo type that requires a wordmark (such as a wordmark logo with a tagline or a hybrid wordmark logo), the best way to establish your visual branding is by creating an ID guide. An ID guide is a visual resource that helps your team members stay consistent with your visual brand. It includes things like your logo, color palette, fonts, and images. A color palette is an important part of your branding. It helps define your brand and shows consistency in your marketing materials and visual identity. Your logo and its color palette will be featured on all of your business cards, marketing materials, and website. Your color palette should reflect your brand’s personality.


Create a digital presence with a website and social media channels

Once you’ve established your visual branding, it’s time to create a digital presence for your company. The best way to attract new clients is by being where they are. The best way to do this is to have a strong digital presence. Your digital presence can be as simple as a landing page on your website or a social media presence. It can also be as complex as a digital marketing campaign that pulls in leads and customers. A strong website is one of the most important parts of your digital presence. It’s the first thing clients will see when they look you up online. It’s the first thing potential employees will see when they visit your website. Your website should reflect your brand and include important information such as your mission statement. It should also include your contact information and lead capture forms and tools. Your website should also feature a blog, which is the best way to stay consistent with your brand and engage your target customers. A blog is also the best way to rank higher in Google, which will help you get more clients.


Summing up

Branding is the process of creating a lasting impression in your target market’s mind. It is important to brand your agency because it brings structure to your marketing efforts. By branding your agency, you can attract more clients, partners, and employees. Branding is more than a logo. It is an opportunity to showcase your agency’s culture and values. You can do this by creating a strong mission statement, developing a strong brand voice and tone, establishing visual branding with an ID guide and color palette, and creating a digital presence with a website and social media channels.

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